Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

The research examined packaging attributes and consumer patronage of cosmetics in Calabar Metropolis, Cross River State. It was conducted to determine how influenced cosmetic products Metropolis. study specifically explored the effect brand name, information design wrapper on sectional survey adopted primary data were collected from 139 consumers Metropolis using structured questionnaire. analyzed multiple linear regression Statistical Package for Social Sciences (SPSS 23). findings revealed that had a significant Hence, it concluded Therefore, following recommendations made: manufacturers should strive build strong names their by maintaining highest level product quality order enhance patronage; adequate be displayed enable make informed purchase decisions; , consistently ensure attractive designs are entice patronize.